At the same time that Indiana educational trends pointed to rising high school dropout rates, many Hoosier college students who wanted to pursue teaching careers sought other opportunities because of the widening gap between teacher pay and the compensation in other professions.
The Congressional Choice for Educational Excellence scholarship program was designed to help would-be teachers defray educational costs at in-state institutions, provided they stayed on to teach at Indiana schools. B Plus C Communications’ logo design symbolized growth and achievement, and reflected the state’s 12 Congressional districts, from which the program would draw its scholarship recipients.