A publishing executive who attended the 1963 March on Washington was moved by Rev. Dr. Martin Luther King Jr.’s “I Have a Dream” speech to create an organization designed to increase the representation of people of color in influential positions within American corporations. He established INROADS as a non-profit network of locally incorporated non-profits serving metropolitan areas throughout the country. To accomplish this goal in Indianapolis, Indiana, INROADS/Indiana, Inc., identifies, screens, trains, coaches, and places interns with client sponsors drawn from the ranks of local businesses.
The local INROADS affiliate embarked on a $1.2 million capital campaign targeting four objectives central to its mission: enabling small businesses to become client sponsors; marketing the initiative within the local economy; underwriting interns’ programming costs; and creating an alumni network to capture professional and personal insights from former interns.
B Plus C Communications created a study that broadened awareness of our client’s mission at the same time that it presented the case for support.
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