Case studies and fundraising materials to help you reach your goals
Crown Hill Cemetery embarked on a Master Plan to support this historic not-for-profit institution’s restoration, preservation, and community-partnership needs. Following up on the opportunities and challenges identified in this document, the Crown Hill Heritage Foundation used direct mail to reach its donor audience with a message about the cemetery’s origins. Titled “From Strawberry Hill to … More…
The Indianapolis Senior Center served residents aged 50 and older with an extensive menu of services focused on independent living, good health and well being, intellectual and cultural enrichment, and travel and tourism. Its quest for a better alternative to its long-standing facility ended with the determination that buying and renovating its current facility offered … More…
A publishing executive who attended the 1963 March on Washington was moved by Rev. Dr. Martin Luther King Jr.’s “I Have a Dream” speech to create an organization designed to increase the representation of people of color in influential positions within American corporations. He established INROADS as a non-profit network of locally incorporated non-profits serving … More…
Many not-for-profit organizations, especially those that provide vital social services to otherwise under-served populations, stand or fall on their infrastructure’s ability to support their programming. When Boone County Senior Services outgrew its longtime headquarters in Lebanon, Indiana, its not-for-profit foundation embarked on a capital campaign aimed at raising the $2,000,000 necessary to build a new … More…
Founded in 1863 as a not-for-profit institution, the third-largest non-governmental cemetery in the United States occupies 555 acres in the heart of Indianapolis, Indiana. Crown Hill Cemetery relies on its not-for-profit Heritage Foundation to fund the preservation and restoration of the historic treasures on its grounds. The Heritage Foundation calls on B Plus C Communications … More…
At Crown Hill Cemetery, the third-largest non-governmental cemetery in the U.S., one of its most famous of its memorials honors Mary Ella McGinnis, who died on August 6, 1875, at the age of six. If a visitor stands in just the right spot at the right time of day, her monument appears to make eye … More…
Girl Scouts of Central Indiana provides organizational leadership for girls and adults in a large number of Hoosier counties: 35, at the time GSCI embarked on a capital campaign to replace its longtime office space with a building more suited to its mission and its people. B Plus C Communications researched, wrote, and designed a … More…
The City of Indianapolis committed $19.6 million to a project targeting one of its major east/west arteries, 38th Street, originally dubbed Maple Road. Once a residential corridor, later also a site for small commercial districts that served burgeoning northern suburbs, 38th Street evolved into a conduit across the city rather than a destination in itself. … More…
The Indiana Dental Association represents the professional and personal well being of approximately 80% of the state’s dentists. Its Annual Session combines continuing education with social interaction. Among the suite of marketing collateral that publicizes Annual Session, the Exhibitor Prospectus addresses the needs and interests of companies that secure booth space to promote their products … More…
Madam C. J. Walker became America’s first self-made female millionaire. This dynamic entrepreneur built a cosmetics empire on a hair-care product that she created to treat her own hair loss. She built her company in Indianapolis, Indiana, along with an architectural gem of a facility that combined a theatre with spaces devoted to community use. … More…