Case studies and fundraising materials to help you reach your goals
The Indianapolis Senior Center served residents aged 50 and older with an extensive menu of services focused on independent living, good health and well being, intellectual and cultural enrichment, and travel and tourism. Its quest for a better alternative to its long-standing facility ended with the determination that buying and renovating its current facility offered … More…
On Your Level Youth Project uses broadcast media, online resources, and face-to-face interactions to encourage teens to explore and accept diversity, communicate honestly and openly, and seek out productive life paths as they forge their way into adulthood. The project is the brainchild of a teacher, media personality, and spoken word artist named Blair Karsch, … More…
This 501(c)(3) not-for-profit organization serving persons with disabilities needed a headquarters building that could bring all its staff together within the community they serve. To assist with fundraising efforts targeting the costs of designing and building the facility, B Plus C Communications created a brochure that told the organization’s unique story through the eyes and … More…
The City of Indianapolis committed $19.6 million to a project targeting one of its major east/west arteries, 38th Street, originally dubbed Maple Road. Once a residential corridor, later also a site for small commercial districts that served burgeoning northern suburbs, 38th Street evolved into a conduit across the city rather than a destination in itself. … More…
This product photograph accompanied an article in the quarterly magazine published by the Indiana Dental Association. The original image cropped off part of the top and one end of the sealed package, which set at an odd angle against a gradient background. B Plus C Communications removed all four components of the image from the … More…
Many new college graduates migrate to other parts of the country in search of job prospects that they either know or believe they cannot find elsewhere. Fewer college students opt for teaching careers. The resulting combination of trends, along with the aging teacher population and other factors, leaves many schools scrambling to fill their teaching … More…
Madam C. J. Walker became America’s first self-made female millionaire. This dynamic entrepreneur built a cosmetics empire on a hair-care product that she created to treat her own hair loss. She built her company in Indianapolis, Indiana, along with an architectural gem of a facility that combined a theatre with spaces devoted to community use. … More…
The Indiana Dental Association represents the professional and personal well being of approximately 80% of the state’s dentists. Its Annual Session combines continuing education with social interaction. Among the suite of marketing collateral that publicizes Annual Session, the Exhibitor Prospectus addresses the needs and interests of companies that secure booth space to promote their products … More…
This animal shelter planned a large annual spay/neuter and microchipping event to help control pet overpopulation and reunite lost pets with their guardians. Campaign messages included the bleak statistics surrounding these animal-welfare challenges. Out-of-home messaging used bus tail boards (miniature billboards that appear on the backs of urban transit vehicles). Because these boards offer high … More…
The membership of the Indiana Dental Association includes approximately 80% of the state’s practitioners. The IDA’s Annual Session provides continuing education opportunities and social events in a gathering typically hosted in Indianapolis or in French Lick, Indiana. The Registration Brochure provides prospective attendees with information about educational seminars, association business meetings, and more aspects of … More…