Case studies and fundraising materials to help you reach your goals
This animal shelter planned a large annual spay/neuter and microchipping event to help control pet overpopulation and reunite lost pets with their guardians. Campaign messages included the bleak statistics surrounding these animal-welfare challenges. Out-of-home messaging used bus tail boards (miniature billboards that appear on the backs of urban transit vehicles). Because these boards offer high … More…
In Indianapolis, Indiana, the percentages of stray and surrendered animals euthanized at the city’s two animal shelters vastly exceeded comparable statistics in smaller metropolitan areas and even entire small states. Animal overpopulation contributes materially to euthanasia rates when unspayed and unneutered cats and dogs breed, and their litters become strays. The Indiana Companion Animal Network … More…
The Indiana Dental Association represents the professional interests of the overwhelming majority of the state’s dentists. Its Annual Session presents continuing education, along with social events, in a hotel or resort venue. Although recent Annual Session marketing efforts haven’t used direct mail, B Plus C Communications has created an abundance of materials designed to connect … More…
Independent Residential Living of Central Indiana sought to rebrand itself with an identity that more closely reflected how its services and mission had evolved since it was founded. The not-for-profit organization chose Tangram, naming itself after a classic puzzle in which the challenge lies in building shapes out of a set of seven geometric forms, … More…
The emerald ash borer first reached the United States in the 1990s, stowing away in wooden shipping crates bound for Michigan from China. In the emerald ash borer’s native habitat, many trees display natural immunity to it. Not so in the U.S., where thousands fall prey to the insect’s devastating effects every year. At historic … More…
The Indiana Dental Association represents the professional and personal well being of approximately 80% of the state’s dentists. Its Annual Session combines continuing education with social interaction. Among the suite of marketing collateral that publicizes Annual Session, the Exhibitor Prospectus addresses the needs and interests of companies that secure booth space to promote their products … More…
In Indiana’s Decatur County, the Greensburg area serves as a focus of travel and tourism. The 501(c)(6) non-profit Decatur County Visitors and Recreation Commission needed a headquarters location with enough programming space, parking, and public amenities to provide space for its own functions and as a home for other, smaller non-profits. A $1.5 million capital … More…
Nearly a decade after the events of September 11, 2001, the Port Authority of New York and New Jersey began accepting petitions from communities that wanted to develop local 9/11 memorials. Petitioners whose plans gained acceptance received Ground Zero artifacts to incorporate into their sites of remembrance. Indianapolis firefighter and paramedic Greg Hess, who had … More…
Crown Hill Cemetery embarked on a Master Plan to support this historic not-for-profit institution’s restoration, preservation, and community-partnership needs. Following up on the opportunities and challenges identified in this document, the Crown Hill Heritage Foundation used direct mail to reach its donor audience with a message about the cemetery’s origins. Titled “From Strawberry Hill to … More…
The Phoenix Theatre, an Actors’ Equity member institution, presents diverse plays, including recent Broadway hits (which it’s often the first Midwest theatre to stage) and new works by Hoosier playwrights. It mounts its productions on two stages in a renovated church that’s been its home since 1988. Faced with ongoing needs for updates to its … More…