Case studies and fundraising materials to help you reach your goals
On Your Level Youth Project uses broadcast media, online resources, and face-to-face interactions to encourage teens to explore and accept diversity, communicate honestly and openly, and seek out productive life paths as they forge their way into adulthood. The project is the brainchild of a teacher, media personality, and spoken word artist named Blair Karsch, … More…
Founded in 1863 as a not-for-profit institution, the third-largest non-governmental cemetery in the United States occupies 555 acres in the heart of Indianapolis, Indiana. Crown Hill Cemetery relies on its not-for-profit Heritage Foundation to fund the preservation and restoration of the historic treasures on its grounds. The Heritage Foundation calls on B Plus C Communications … More…
The Indiana Dental Association represents the professional and personal well being of approximately 80% of the state’s dentists. Its Annual Session combines continuing education with social interaction. Among the suite of marketing collateral that publicizes Annual Session, the Exhibitor Prospectus addresses the needs and interests of companies that secure booth space to promote their products … More…
This animal shelter planned a large annual spay/neuter and microchipping event to help control pet overpopulation and reunite lost pets with their guardians. Campaign messages included the bleak statistics surrounding these animal-welfare challenges. Out-of-home messaging used bus tail boards (miniature billboards that appear on the backs of urban transit vehicles). Because these boards offer high … More…
Nearly a decade after the events of September 11, 2001, the Port Authority of New York and New Jersey began accepting petitions from communities that wanted to develop local 9/11 memorials. Petitioners whose plans gained acceptance received Ground Zero artifacts to incorporate into their sites of remembrance. Indianapolis firefighter and paramedic Greg Hess, who had … More…
The Indiana Dental Association’s Annual Session brings together practitioners from around the state for continuing education and social events. When the Association used a thematic tag line (“Beyond Tomorrow, Beyond Ourselves”) to tie together one year’s activities, B Plus C Communications created a signature image for use on printed pieces that signed up exhibitors, registered … More…
Crown Hill Cemetery embarked on a Master Plan to support this historic not-for-profit institution’s restoration, preservation, and community-partnership needs. Following up on the opportunities and challenges identified in this document, the Crown Hill Heritage Foundation used direct mail to reach its donor audience with a message about the cemetery’s origins. Titled “From Strawberry Hill to … More…
The Indiana War Memorial Commission preserves and showcases a portfolio of museums, monuments, and artifacts, telling the stories of Hoosier veterans and their service from the American Revolution to the present day. Among the IWM’s most treasured holdings: irreplaceable hand-made battle flags, many from the American Civil War, the majority endangered by wear, age, contaminants, … More…
In Indiana’s Decatur County, the Greensburg area serves as a focus of travel and tourism. The 501(c)(6) non-profit Decatur County Visitors and Recreation Commission needed a headquarters location with enough programming space, parking, and public amenities to provide space for its own functions and as a home for other, smaller non-profits. A $1.5 million capital … More…
Through media, multimedia, and in-person experiences aimed at a teen audience, On Your Level Youth Project promotes communication and understanding in a diverse world. B Plus C Communications created a logo that symbolizes the not-for-profit group’s message of building a strong base of understanding among gender identities, races, and belief systems.