Case studies and fundraising materials to help you reach your goals
The Indiana Dental Association’s Annual Session brings together practitioners from around the state for continuing education and social events. When the Association used a thematic tag line (“Beyond Tomorrow, Beyond Ourselves”) to tie together one year’s activities, B Plus C Communications created a signature image for use on printed pieces that signed up exhibitors, registered … More…
The City of Indianapolis committed $19.6 million to a project targeting one of its major east/west arteries, 38th Street, originally dubbed Maple Road. Once a residential corridor, later also a site for small commercial districts that served burgeoning northern suburbs, 38th Street evolved into a conduit across the city rather than a destination in itself. … More…
The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program called Senior Smiles, targeting the dental health of older adults. B Plus C Communications created the campaign logo, along with a brochure designed to fit … More…
The Indianapolis Senior Center served residents aged 50 and older with an extensive menu of services focused on independent living, good health and well being, intellectual and cultural enrichment, and travel and tourism. Its quest for a better alternative to its long-standing facility ended with the determination that buying and renovating its current facility offered … More…
This animal shelter planned a large annual spay/neuter and microchipping event to help control pet overpopulation and reunite lost pets with their guardians. Campaign messages included the bleak statistics surrounding these animal-welfare challenges. Out-of-home messaging used bus tail boards (miniature billboards that appear on the backs of urban transit vehicles). Because these boards offer high … More…
At Crown Hill Cemetery, the third-largest non-governmental cemetery in the U.S., one of its most famous of its memorials honors Mary Ella McGinnis, who died on August 6, 1875, at the age of six. If a visitor stands in just the right spot at the right time of day, her monument appears to make eye … More…
The Indiana Dental Association represents the professional interests of the overwhelming majority of the state’s dentists. Its Annual Session presents continuing education, along with social events, in a hotel or resort venue. Although recent Annual Session marketing efforts haven’t used direct mail, B Plus C Communications has created an abundance of materials designed to connect … More…
In a neighborhood facing economic and social challenges, a local church took the initiative to create a real link between community needs and economic solutions. Christ Missionary Baptist Church bought a nearby strip mall and transformed it into a source of vital neighborhood services, jobs, and business development. A laundromat enabled local residents to avoid … More…
Many new college graduates migrate to other parts of the country in search of job prospects that they either know or believe they cannot find elsewhere. Fewer college students opt for teaching careers. The resulting combination of trends, along with the aging teacher population and other factors, leaves many schools scrambling to fill their teaching … More…
At the same time that Indiana educational trends pointed to rising high school dropout rates, many Hoosier college students who wanted to pursue teaching careers sought other opportunities because of the widening gap between teacher pay and the compensation in other professions. The Congressional Choice for Educational Excellence scholarship program was designed to help would-be … More…