Case studies and fundraising materials to help you reach your goals
The Indianapolis Senior Center served residents aged 50 and older with an extensive menu of services focused on independent living, good health and well being, intellectual and cultural enrichment, and travel and tourism. Its quest for a better alternative to its long-standing facility ended with the determination that buying and renovating its current facility offered … More…
A publishing executive who attended the 1963 March on Washington was moved by Rev. Dr. Martin Luther King Jr.’s “I Have a Dream” speech to create an organization designed to increase the representation of people of color in influential positions within American corporations. He established INROADS as a non-profit network of locally incorporated non-profits serving … More…
At Crown Hill Cemetery, the third-largest non-governmental cemetery in the U.S., one of its most famous of its memorials honors Mary Ella McGinnis, who died on August 6, 1875, at the age of six. If a visitor stands in just the right spot at the right time of day, her monument appears to make eye … More…
In Indianapolis, Indiana, the percentages of stray and surrendered animals euthanized at the city’s two animal shelters vastly exceeded comparable statistics in smaller metropolitan areas and even entire small states. Animal overpopulation contributes materially to euthanasia rates when unspayed and unneutered cats and dogs breed, and their litters become strays. The Indiana Companion Animal Network … More…
Renowned for staging plays that tackle sensitive themes and subject matter, the Phoenix Theatre is one of only a few Actors Equity member institutions in Indiana. For the covers of a fundraising brochure designed to assist the Phoenix in renovating its facility and meeting other fiscal needs, B Plus C Communications created a pair of … More…
Independent Residential Living of Central Indiana sought to rebrand itself with an identity that more closely reflected how its services and mission had evolved since it was founded. The not-for-profit organization chose Tangram, naming itself after a classic puzzle in which the challenge lies in building shapes out of a set of seven geometric forms, … More…
Madam C. J. Walker became America’s first self-made female millionaire. This dynamic entrepreneur built a cosmetics empire on a hair-care product that she created to treat her own hair loss. She built her company in Indianapolis, Indiana, along with an architectural gem of a facility that combined a theatre with spaces devoted to community use. … More…
This animal shelter planned a large annual spay/neuter and microchipping event to help control pet overpopulation and reunite lost pets with their guardians. Campaign messages included the bleak statistics surrounding these animal-welfare challenges. Out-of-home messaging used bus tail boards (miniature billboards that appear on the backs of urban transit vehicles). Because these boards offer high … More…
The City of Indianapolis committed $19.6 million to a project targeting one of its major east/west arteries, 38th Street, originally dubbed Maple Road. Once a residential corridor, later also a site for small commercial districts that served burgeoning northern suburbs, 38th Street evolved into a conduit across the city rather than a destination in itself. … More…
Many new college graduates migrate to other parts of the country in search of job prospects that they either know or believe they cannot find elsewhere. Fewer college students opt for teaching careers. The resulting combination of trends, along with the aging teacher population and other factors, leaves many schools scrambling to fill their teaching … More…